Wednesday, February 15, 2012

Social Media @ HCL Tech – Social Network platform Meme to "connect, share, learn & grow”


HCL Technologies is a global technology and IT Enterprise and it has 88,000 employees with offices in 26 countries and generates revenues of around US$ 3.9 billion. HCL Tech provides multi-service delivery in key industry verticals including Financial Services, Manufacturing, Consumer Services, Public Services and Healthcare. HCL takes pride in its philosophy of 'Employees First, Customers Second' which empowers their employees to create value for the customers. Employees need to communicate with one another for project related activities and also for understanding each other personally and culturally. These interactions are essential for the global organizations to run smoothly, knowledge management, innovation and operational efficiencies. HCL believes that younger generation work force is looking for openness, transparency and lack of command and control and collaborative work style and the organizations have to transform themselves to look like Facebook, which is not hierarchical pyramid and embrace social media in the organizations. When the idea of internal social network propped HCL management was concerned about the productivity of the employees and with belief on their employees approval was given.

HCL developed its own social network for internal use, called Meme, which was modeled after Facebook, and the site was opened for use among employees in April 2011.  MEME, has almost 60,000 registered users, 49,917 photos uploaded in 15,290 albums, 38,498 messages, averaging about 11 per connected employee, have been sent over the platform, 2,400 queries in Ask HR tab and has 1,579 groups where employees can discuss topics ranging from work-life continuity & passion factors at work, participate in contests, download Meme to their mobiles and through which they share feedback and provide enhancement suggestions. Younger employees are attracted to this platform as they are very familiar with communication and collaboration tools like Facebook, Twitter, etc and the numbers highlight that this social networking tool is well adopted by the employees. Employees can share their queries on MEME and get answers from other employees and experts within the company.
HCL Technologies had many initiatives such as social network called U&I that employees can use to interact with CEO, Communities called Employee First Councils around health and hygiene, art, music, corporate social responsibility and business related passions such as a particular technology or a vertical domain area, My Blueprint, another social networking system allowing managers to share plans for their specific business areas and get feedback from another 8000 HCL Tech managers. The company Employee First and Customer Second policy itself highlights the importance for a strong intranet within the organization to engage in open dialogue with his employees. HCL Tech CEO Vineet Nayar believes that the only way to bring innovation to the centre stage of the company to grow faster in the economic turbulent time is to get innovation going at the bottom of the pyramid to employees. He also says that only by putting employees first would you be converting the management and managers and management of the company to be in the business of enthusing and encouraging and enabling the employees. HCL is one company that has seen tremendous success with its Employee First policy. 

2 comments:

  1. Have you seen the new tribute to the employees film from HCL? http://youtu.be/_Plr_9iwMqY

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