Wednesday, February 15, 2012

Social Media @ Wipro – My Wipro World for employee collaboration & networking


Wipro is a global IT services and consulting company and the company has 136,734 employees with 72 plus global delivery centers across 5 continents and generates revenues of around US$ 7 billion. Wipro has more than 150 global Fortune 500 clients across financial services, retail, transportation, manufacturing, healthcare services, energy and utilities, technology, telecom and media. Wipro believes that employee’s particularly younger generation want to interact with management regularly and social networking tools within the organizations provide a platform for communication and feedback between the employees and managements. Employees need to communicate with one another for project related activities and also for understanding each other personally and culturally. These interactions are essential for the global organizations to run smoothly, knowledge management, innovation and operational efficiencies. Wipro blog can be found on the website home page and blog posts are posted by the senior managers in the company and the topics are mostly technology and vertical related. Wipro had published blogging policy for all their Employees in 2010 which ensure that any content (Blog post, article or comments) published by Wipro Employees on internet are governed by the strict guidelines.

Wipro has a Social Media section on its company website home page called Wipro Social which has live feeds of Facebook, Twitter accounts of Wipro technologies & Experience Wipro and also Slide Share and YouTube Channels. Any discussion/posts/updates that quote Wipro are immediately updated on the Wipro Social that allows the company to keep track of various discussions and mentions about the company. Company also has Wipro TV that is part of branding initiative and also airs white papers and content developed by others like TV channels about the company and its leadership. Wipro also has social networking tool for employees called ‘MyWiproWorld’ launched in 2009, which has 116,981 registered users and 3,264 communities and has become an online forum for collaboration, networking, ideation and innovation. Employees can comment on blog posts, chat with colleagues on various chat forums and discuss various issues with HR and their bosses anonymously if they wish to do so. Wipro has integrated both Twitter and Facebook with MyWiproWorld so that employees can bring together their personal and official worlds.

The classifieds’ section of My Wipro World has 56,000 listings and employees use the portal’s classified section to sell bikes and rent homes as and when they relocate to other places. Wipro launched its employee portal ChannelW ten years ago and it has become one of the most effective employee communication platforms in the company. Today, it receives close to 3.5 crore hits a month. Employees can discuss what is happening inside the company, share ideas/thoughts and post advertisements (such as, selling old furniture, etc) in their discussion boards. The intranet provides a platform to share knowledge among Wipro employees and collaborate with one another across various locations. The company also has a knowledge repository called K Net based on Microsoft SharePoint. Both ChannelW and MyWipro World have a significant impact on the employee engagement and motivation of the employees and it has bonded together the employees working from various locations and has provided them the necessary platforms to communicate and collaborate. 

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