A social media
analyst is responsible for developing and maintaining a company’s presence on
social media sites like Facebook, Google+, Twitter, YouTube, LinkedIn, Tumblr,
Flickr, etc and also has to manage the blogs of the company. According to a new eMarketer report,
“Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,”
nearly one in four people worldwide will use social networks in 2013. The
number of social network users around the world will rise from 1.47 billion in
2012 to 1.73 billion this year, an 18% increase. By 2017, the global social
network audience will total 2.55 billion. With such a huge audience Businesses
across the globe cannot ignore them and they need to focus on the social
networking sites users to promote their products and services. Social Media
Marketing has hence become an essential strategy for the large, medium and
small businesses across the globe. Most of the businesses are giving the
responsibility of managing their social media presence to the corporate
communications teams, internal marketing communication teams and some
businesses who think there social media presence is crucial for their business
success recruit Social Media Marketing managers and give them complete
responsibility to manage the social media presence. Some companies are also
outsourcing their Social media activities to third party suppliers who can be a
pure play business process outsourcing vendor or any media or creative agency.
Indian BPO Vendors are aggressively offering Social media services to their
clients and they are recruiting social media marketing analysts in big numbers.
Most of the companies prefer
graduates with bachelor's degree in public relations, marketing or business
communications and also recruit candidates with prior job experience of couple
of years and a proven track record. Other essential qualifications for the job
include good English language skillsin terms of reading and particularly
writing as a lot of content writing in the form of writing blogs, posting ads
on FB, etc. Also require good knowledge of MS Excel, Power Point, and Word and
good understanding of Google Analytics and Google Webmaster tools and having a
good knowledge of HTML/CSS, blogspot, Word Press, and website administrations
will prove handy. Freshers can expect a salary in the range of Rs.20k-25 k and
if you are really good at it then within a year or so you can expect
remuneration in the range of Rs.100,000. Besides that an analyst has to be well
versed with the latest trends in social media and must know how to connect with
the targeted groups through new as well as popular social media platforms. An
analyst must remain updated with the latest social media tools and as social media emerged as a key component in marketing and
communications, social media analysts can hope for a senior or expert role in
that profession or eventually the roles within digital marketing and can move
on to other positions such as an account manager or social media manager who
takes on broader strategic duties.
Along
with posting, managing and garnering new followers and like for the company
pages on the various social networking sites and platforms the social media
marketing analyst have to spend time on planning and strategizing future campaigns, brainstorm
content, meet with other departments to ensure that their strategies are
aligned, tracking campaigns and reporting according to Farhana Sidek, digital
client executive at Edelman Singapore. So
simply recruiting young people who are active on social media sites simply
don’t work they need to understand the concepts of search engine optimization,
content management without which they will not be able to deliver the desired
results for the company. In the day, the analyst would follow the requests of the
client and plan for upcoming posts and campaigns for the client. Besides
responding to queries on social media platforms, she noted that breaking down
information was an important part of the job. "While we track basic stats
like followers, click-throughs, fans, comments and traffic, we also monitor
conversations happening around the brand both on and off our social media
platforms and carefully structure responses that are in line with the company's
strategy," she added. Indian
Business process outsourcing firms like Genpact, WNS, Aegis, Infosys BPO, etc.
are aggressively exploiting the lucrative opportunity in social media
outsourcing services wherein they manage social media for corporations whose
customers are taking to the online medium to share feedback.
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